Top 5 Beauty Retail Apps Performance in Latin America Q2 2024

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In the second quarter of 2024, the top five beauty retail applications in Latin America exhibited diverse performance trends. Here’s a closer look at how these apps performed in terms of downloads, revenue, and weekly active users, based on data from Sensor Tower.

SEPHORA saw a fluctuating download trend, starting the quarter strong with approximately 60K downloads in the first week of April, dipping to around 37K at the end of May, and then picking up again to reach about 55K by the last week of June. Weekly active users for the app showed a steady increase, starting from 352K in early April and climbing to nearly 392K by the end of June.

IPSY: Personalized Beauty had relatively stable download numbers throughout the quarter, averaging around 1.3K to 1.7K weekly downloads. The app maintained a consistent number of weekly active users, fluctuating slightly but generally around the 12K to 13K mark.

Perfumerías DRUNI experienced a steady but modest download rate, with weekly downloads ranging from around 1K to 1.5K. The app's weekly active users showed a positive trend, increasing from approximately 9.9K in the first week of April to about 11K by the end of June.

Nykaa – Makeup/Beauty Shopping had a declining trend in downloads, starting with 420 in the first week of April and dropping significantly to single digits by mid-June. Despite this, the app maintained a relatively stable number of weekly active users, hovering around the 11K to 12K range throughout the quarter.

Nykaa Fashion - Shopping App also showed a decreasing trend in downloads, starting at 409 in early April and dwindling to just a few dozen by the end of June. The app's weekly active users mirrored this trend, decreasing from 142 in early April to just 81 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.